John is the Brand Evangelist at PickFu and Founder and CEO of Aspy, he helps businesses make data-driven decisions to optimize their product listings and marketing strategies on Amazon.
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In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews John Aspinall, brand evangelist at Pickfu and CEO of ASPY. They discuss the critical importance of optimizing main images for Amazon product listings to boost click-through rates (CTR). John emphasizes that a compelling hero image is crucial for attracting clicks, likening it to the exterior of a house. He shares insights into consumer behavior, stressing the need for data-driven decisions and continuous testing. The episode concludes with actionable takeaways for improving CTR and sales, highlighting the role of visual elements and the impact of tariffs on product costs.
Here are the 3 action items that Josh identified from this episode:
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This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.
I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.
I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.
If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to ...