🔥 In this episode, Peter Nobbs from Atomic AMZ explains how Amazon’s new Rufus AI is transforming the way products are found and purchased on the platform. Unlike traditional keyword-based search, Rufus uses contextual data and customer intent to recommend products, which means older tactics like keyword stuffing no longer work.

Peter breaks down how Rufus works together with Amazon’s backend AI system (called Cosmos), and explains why optimizing your listings for these new algorithms has become essential. He also shares strategies for structuring your content, improving your main images, and aligning your listings with AI-driven shopping behavior to boost visibility, clicks, and sales.

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