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Ecom Gold

EcomGold

87 episodes

6 months ago

EcomGold is brought to you by: ‍ Rewind Shopify App. Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/ Sendlane. Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/ Su...

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All content for Ecom Gold is the property of EcomGold and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

EcomGold is brought to you by: ‍ Rewind Shopify App. Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/ Sendlane. Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/ Su...

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Episodes (20/87)

Ecom Gold

2024 Media Buying Masterclass - Marin Istvanic

EcomGold is brought to you by:‍Rewind Shopify App.Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/Sendlane.Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/Summary:Ma...

1 year ago

1 hour 7 minutes

Ecom Gold

The Orka Founders

In this episode, we're sitting down with Michael and Nash, the founders behind the disruptive energy beverage, Orca.Orca is not just another energy drink. It's an innovative twist on caffeinated beverages with a taste that's as refreshing as water—an energy drink designed with a minimalist appeal to hook the health-conscious and caffeine aficionados alike. With zero sugar, zero calories, and an eye-catching clear can, Orca stands to challenge leaders in the space like Celsius through savvy br...

1 year ago

55 minutes

Ecom Gold

(Part 2) The Ultimate Custom DTC Dashboard with Tyson Drake

In this episode, Tyson, an expert in dashboard integration and a fractional CMO, continues to shed light on how to align your dashboard data with your CFO's PNL for an accurate, real-time view of your net profit. He stresses the importance of transparency, real-time profitability decisions, and why traditional PNL cycles may not be up to the task.We're getting into the nitty-gritty of dashboard details, including the significance of daily changes, gross sales funnels in Shopify, and the intri...

1 year ago

1 hour 3 minutes

Ecom Gold

The Ultimate Custom DTC Dashboard with Tyson Drake

In part one of our chat with the astute Tyson Drake, we're delving into the intricacies of venture capital from a perspective that's not solely fixated on funding. Tyson takes us through Project Day’s selective investment process, highlighting the much-sought-after expertise and guidance they provide at various stages of a company's growth, from seed to Series A.We'll also peel back the layers of Tyson’s innovative scorecard framework—an amalgamation of his rich experience in business intelli...

1 year ago

50 minutes

Ecom Gold

Growing Holme & Hadfield to 8 figures.

In this episode of EcomGold, we peel back the curtains to reveal the intriguing journey of Phil Hadfield, the entrepreneur behind a successful watch, display, and storage unit. Originally launched on Amazon, Phil's business exceeded expectations, selling out their initial order of 500 units in a swift three weeks. In a candid chat with Finn, Phil delves into the opportunities, challenges, and strategies that colour his entrepreneurial experience - from expanding into the D to C arena, respond...

1 year ago

53 minutes

Ecom Gold

Ecommerce and Advertising Law with Attorney Robert Freund.

Today, we're fortunate enough to be in conversation with Rob, a seasoned attorney with wide-ranging expertise, particularly in the e-commerce sector and consumer law. He's worked in major law firms defending consumer class action cases and now plays a freelance role dealing with aspects such as ADA compliance, subscription terms, and conditions.Our aim today is to delve into the intricate workings of law in e-commerce, understanding how to promote change, and the repercussions of these laws o...

1 year ago

1 hour 6 minutes

Ecom Gold

From Coffee RTDs to Baby Grows: This is Joe's Voyage in Consumer Products.

[00:00:00] Startup process, product innovation, strategic aims.[00:04:05] Launched coffee business, impacted by COVID, started Grow Gros.[00:08:22] Service paid to formulate and prove model.[00:12:21] Struggled to align elements for perfect branding.[00:14:52] Joined role pre pandemic, involvement in investment.[00:25:00] Sampling product with kids and co-founders.[00:25:55] First samples were poor, despite clear instructions.[00:33:46] Quick launch, then slow progress with projects.[00:36:42...

2 years ago

58 minutes

Ecom Gold

Tom Hassan: We Go Again. Founder of Race Day Prints.

In today's episode we have a special guest, Tom from Race Day Prints, joining our host Finn. Tom has been navigating the world of e-commerce, and he shares his experiences and challenges with us. From his previous venture selling custom sliders to his latest project, Tom offers insights on finding success in the competitive e-commerce landscape. Together, they discuss the importance of partnerships with event organizers, the power of social media, and the value of capturing memories thr...

2 years ago

1 hour 10 minutes

Ecom Gold

Fusing Tech and Marketing With Outway's Taylor Fraser.

[00:02:20] Rob and I met, clicked, and started working together.[00:05:46] Entrepreneur struggled, then learned coding, excelled.[00:09:06] Interesting take on leveraging Shopify's technology.[00:12:12] Used meta fields, learned about meta objects. Querying and displaying appropriate descriptions. Adding complicated tech features section with many images.[00:13:13] No actual words coded. Image used instead. Indexed incorrectly for SEO. Organized sock data with meta fields.[00:19:02] Clean, si...

2 years ago

54 minutes

Ecom Gold

Lightning in a Bottle: Building A Purpose Driven Brand

In today's episode, we have a special guest, John Allen, who will be sharing his incredible journey of using entrepreneurship to make a difference in the world. John believed that building a successful brand and growing his business would enable him to have a greater impact on causes close to his heart. Despite criticism of for-profit businesses, John's nonprofit partners supported his for-profit model, recognising that the ability to reinvest and grow the business would ultimately lead to a ...

2 years ago

1 hour 6 minutes

Ecom Gold

Upgrading Logistics for SMB eCommerce Brands

Today we have a special, Frazer Kinsley. Frazer is the founder of a company that provides investment and advisory services to emerging brands, specifically focusing on their supply chain and operational needs. In today's episode, Frazer shares his insights into the challenges faced by these brands and how his company aims to create an advantage for them. From navigating freight forwarding to sourcing materials, we delve into the world of supply chain best practices. But that's not all! We als...

2 years ago

1 hour 2 minutes

Ecom Gold

Rise of the Ski Bum: Building a Brand in the Crowded Skiing Industry

In this episode, our host Finn sits down with the founder of Glade Optics, Curt Nichols. As a self-proclaimed ski bum turned entrepreneur, Curt shares his journey of turning his passion for skiing into a successful business. Join us as we dive into topics such as building a brand in a competitive market, scaling up a business, and staying true to your passion. Whether you're an aspiring entrepreneur or a fellow ski enthusiast, this episode is packed with valuable insights and inspiration. So ...

2 years ago

1 hour 6 minutes

Ecom Gold

Next Gen Drinking: How Brez Is Transforming the Cannabis Beverage Market

This week, Finn is joined by Aaron from Brez, a ground-breaking brand disrupting the alcohol industry. In this episode, we'll dive into the fascinating story behind Brez, a cannabis beverage that aims to create people-centric products through innovative and less regulated approaches. Aaron will share how the idea for Brez was born, the challenges they faced in developing the brand, and their mission to provide consumers with refreshing, hydrating, and healthier alternatives to traditional alc...

2 years ago

1 hour 10 minutes

Ecom Gold

Empowering Beauty: How One Person's Calling Led to a Thriving Makeup Brand

In this weeks episode, Finn is joined by Summer D'on, the founder of Dion makeup skincare. They'll be exploring Summer's inspiring journey of building a brand centered around community and empowering individuals through makeup. Summer shares her experience of studying abroad in Guatemala and the impact it had on her outlook on beauty and helping others feel beautiful. We'll also delve into Summer's journey of creating her own beauty products and the challenges she faced along the way. Plus, w...

2 years ago

43 minutes

Ecom Gold

How To Sell Wool: Dominating the Travel Market with Unbound Marino's Innovative Apparel

In today's episode, Finn is joined by new guest, Dan Demsky, the co-founder and CEO of Unbound Marino. Join us as we dive into the world of entrepreneurship and discover how to sell wool. We'll hear about Dan's journey and the challenges faced when starting his apparel brand for travellers. From the importance of positioning and narrowing marketing to creating a fun and collaborative work culture, we'll explore the secrets behind their success. Get ready for an inspiring and insightful conver...

2 years ago

1 hour 12 minutes

Ecom Gold

Get To Know Louis, Carte Blanch Co Founder.

https://shopcarteblanche.com/password[00:00:00] Brand Carte Blanche: hats, tees, hoodies.[00:03:02] Lemonade stand, fish breeding, Instagram, ecommerce, success.[00:09:38] Limited time split between brands; expanding meticulously.[00:13:17] Complete love and passion for branding details.[00:17:03] 8th grade summer into freshman year; pre-apps, dad's photo, big runner with curious questions, young entrepreneurship.[00:18:26] Emotional attachment to navigation system for making money. Mixed emo...

2 years ago

55 minutes

Ecom Gold

An Inside Look at Operating a Secret 3PL With Chad Carlton.

Chad Carlton discusses 3PL and success.[00:06:24] Hardship leads to success in business.[00:12:38] Despite challenges, succeeded with new client. Leased another facility, shipped 250k pieces. Expanded to help other companies solve problems. Reached million shipments through referrals. Named company The Good Company.[00:17:40] Great cross-functional relationships, high expectations, high communications.[00:23:44] Outsource fulfillment to 3PL for efficiency.[00:27:22] Top Amazon seller question...

2 years ago

50 minutes

Ecom Gold

The Power of Disruptive Content: Purple's Goldilocks Video and Kizik's Hands-Free Shoes.

In today's episode, our host Finn is joined by special guest Brett from the nine-figure brand Kizik, known for their game-changing hands-free shoes. We'll dive into Kizik's journey in the shoe industry and their goal of reaching a billion dollars in revenue. But first, we'll take a fascinating look at how Purple disrupted the mattress industry through their goldilocks video campaign and how Kizik employs a similar strategy to revolutionize footwear. From creating entertaining and memora...

2 years ago

57 minutes

Ecom Gold

Taking on giants. Selling pharmaceuticals with Ryan Gresh.

[00:09:53] Feel Good Labs founded on family-developed product, pain relief through skin delivery. Nature-inspired ingredients found to be effective.[00:13:59] Increase product absorption through clean skin.[00:18:33] Passionate entrepreneur provides hope and relief.[00:24:39] Decades-in-the-making pain reliever formulation, manufacturing setbacks.[00:33:43] Challenges, authenticity, and scaling QVC success.[00:38:05] Functional medicine aims to improve overall wellness by addressing inflammat...

2 years ago

1 hour 9 minutes

Ecom Gold

Beyond Endorsements: Celebrities as Founders and the Rise of Celebrity-driven Businesses

Welcome back to EcomGold, on this episode, we dive deep into the world of celebrities, brand partnerships, and the ever-evolving landscape of e-commerce. In this episode, we have an exciting guest - the charismatic Dhruv - joining our host Finn to share his insights and experiences in the realm of celebrity endorsements and talent management.Dhruv kicks off the conversation by recounting lessons learned from his friend Maggie Sellers, a seasoned facilitator of celebrity deals. He emphas...

2 years ago

1 hour 3 minutes