In this episode, Pete sits down with Dan Bond, VP of Marketing at RevLifter, to talk about everyone’s favourite panic button: discounting – and why a lot of brands are getting it spectacularly wrong.
From lazy blanket sales to smarter, data-driven incentives, Dan breaks down how to stop discounts from draining your profit, while still giving customers that sweet, sweet dopamine hit they’re looking for.
This one’s part therapy session, part masterclass in how not to ruin your margins before BFCM.
They cover:
– Why “20% off everything” isn’t a strategy (it’s a cry for help)– How to personalise incentives that actually convert– The psychology behind smarter offers (and why your customers don’t need more codes, they need reasons)– How to break your audience’s discount addiction– Turning promos into long-term profit drivers
This episode is for:
Founders, marketers and eCom operators who’ve ever hit “launch” on a site-wide sale just to make the numbers look better...and probably regretted it immediately.
If you want to make this BFCM your most profitable one yet (without giving away the shop), you’ll want to listen to this one twice.
About the Guest
Dan Bond, VP of Marketing at RevLifter — helping brands use personalised incentives and smarter promos to drive conversions without torching their margins.
About the Host
Peter Gardner, Co-founder of Blend Commerce and eCom Collab Club®, on a mission to help eCom brands scale sustainably with fewer discounts, fewer tears and more profit.
Work with Blend
Need your store to convert like your margins depend on it?
Book a free “Metric on Fire” diagnostic:
👉 https://blendcommerce.com/pages/metric-on-fire
#eCommerce #DiscountStrategy #BFCM #Shopify #PromoCodes #Profitability #RetentionMarketing #DTCGrowth #eComCollabClub #BlendCommerce