In this episode, Adam and Pete sit down with Rob Manning, Director of DTC at Biotiful Gut Health, to unpack what it really takes to grow a brand in 2025 – without losing your margins, your team, or your mind.
Rob’s helping lead one of the UK’s most recognisable gut health brands, balancing DTC and retail growth, keeping the team sane, and saying no to the chaos that trips so many brands up.
He’s calm, candid, and knows exactly how to scale without falling for the usual nonsense.
They cover:
– Why profit-first growth is the new power move– The real difference between “busy” growth and smart growth– How to stay disciplined without going stale– What happens when you don’t chase every shiny channel– And why team culture is your most underrated growth lever
This episode is for any eCom operator trying to grow in a messy market — and wanting to do it without burning out (or blowing up the bottom line).
Rob Manning – Director of DTC & eCommerce at Biotiful Gut Health. Balancing brand building with margin protection, team sanity, and long-term thinking in a very short-term world.
Adam Pearce – Co-founder of Blend Commerce and eCom Collab Club™, always hunting for what actually moves the needle.
Peter Gardner – Co-founder of Blend Commerce, CRO obsessive, powered by oat flat whites and unfiltered honesty.
Need your store to convert like your margins depend on it? Book a free “Metric on Fire” diagnostic:
👉 https://blendcommerce.com/pages/metric-on-fire
#eCommerce #BrandBuilding #ProfitFirst #SmartGrowth #CRO #TeamCulture #DTCBrands #eComCollabClub #BlendCommerce #RobManning #Biotiful #GutHealth #FounderStories #FinancialDiscipline #SustainableScaling
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