In this episode, Pete and Adam sit down with Tom Mayes, co-founder of Edmunds Cocktails, to uncover what most brands miss after checkout—and how a great unboxing moment, a handwritten note, and a post-purchase flow that actually educates (not just sells) can turn casual customers into obsessed repeat buyers.
From cocktail rituals to limited drops, Tom shares how his team builds loyalty without the hard sell—and why even your inserts deserve a bit of foil and flair.
It’s thoughtful, scrappy, and wildly effective.
Like a well-made Negroni.
They cover:
– Why post-purchase is a brand moment, not just an email– The ROI of handwritten notes (yes, still)– How to build CX that scales and feels personal– What brands get wrong about inserts– And why one great product experience is better than a dozen pushy upsells
This episode is for any operator trying to turn first-time customers into brand fans—without discounting their dignity (or product).
Spoiler: it’s about care, not just conversion.
About the Guest
Tom Mayes – Co-founder of Edmunds Cocktails. Ex-Heineken salesman turned DTC disruptor, fan of hand-labelling bottles and handwritten notes. Probably taste-tested more margaritas than you’ve had hot dinners.
About the Hosts
Pete Gardner & Adam Pearce – Founders of Blend Commerce and eCom Collab Club™, always asking what makes a customer actually come back for round two.
Work with BlendNeed your store to convert like your margins depend on it?
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#eCommerce #RetentionMarketing #CXStrategy #CustomerExperience #PostPurchase #EdmundsCocktails #DTCGrowth #UnboxingExperience #HandwrittenNotes #BrandLoyalty #FounderStories #eComCollabClub #BlendCommerce