From Data to Revenue: Practical AI for Customer Experience & Analytics

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eCom Collab Club Podcast - The eCommerce Podcast for DTC Businesses

Peter Gardner and Adam Pearce

36 episodes

2 days ago

Get the undocumented, unfiltered, and unscripted confessions, strategies, and secrets of the biggest and fastest-growing DTC brands. Packed with actionable insights, this business podcast will help you grow revenue and master subjects like CRO. Each episode breaks down the wins and painful mistakes that shaped today’s top eCommerce brands. Hosted by Peter Gardner and Adam Pearce, the founders of the eCom Collab Club™ and Blend Commerce, the CRO agency trusted by DTC businesses to turn more visitors into customers. Proudly sponsored by Omnisend, email & SMS marketing so good, it's boring.

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From Data to Revenue: Practical AI for Customer Experience & Analytics

eCom Collab Club Podcast - The eCommerce Podcast for DTC Businesses

1 hour 4 minutes 59 seconds

2 months ago

From Data to Revenue: Practical AI for Customer Experience & Analytics

In this episode, Pete teams up with guest co-host Rich Evans from Get Better to chat with Darren Lake, Head of CX & Marketing at Glazing Vision, about how AI is actually making customer service sharper, analytics faster, and CRM more powerful without losing the human touch.

Darren shares how Glazing Vision is embedding AI into customer service, cutting hours out of manual processes, and turning messy data into insights that actually drive revenue.

This isn’t hype. It’s AI in the trenches.

They cover:– How AI can cut hours out of case studies and customer support– The truth about AI vs. automation vs. CRM (and why most people confuse them)– Personalisation: how to turn raw data into real revenue– Why “human + AI” always beats AI alone– The future of CX, analytics and AI-powered shopping assistants

This episode is for any operator who’s tired of the AI hype and wants practical, real-world examples of AI delivering results today. If you’ve ever wondered how to actually make AI useful in eCommerce—this one’s for you.

About the Guest
Darren Lake, Head of CX & Marketing at Glazing Vision. From dial-up websites and pet franchises to leading CX in construction, Darren’s career has been all about using tech to improve customer experience. Today, he’s using AI to make analytics actionable and customer service smarter.

About the Hosts
Pete Gardner, Co-founder of Blend Commerce and eCom Collab Club™, obsessed with what actually works in eCommerce.

Rich Evans, Founder of Get Better, email and retention specialist and long-time partner-in-crime to Pete.

Work with BlendNeed your store to convert like your margins depend on it?
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#eCommerce #AIinEcommerce #CustomerExperience #Analytics #CRM #Automation #FounderStories #DTCGrowth #EcomGrowth #eComCollabClub #BlendCommerce