How do you turn browsers into loyal fans without a playbook full of tactics?
In this episode, Finula Crowe, founder of New Day Originals, joins Rich Evans (standing in for Pete and Adam) to talk about building a fashion brand that’s rooted in real values, community, and story – not smoke and mirrors.
They cover:
– Why raw, real UGC builds more trust than glossy ads
– What most brands get wrong about social proof
– How Finula turned one lockdown idea into a cult-favourite, eco-led label
– Why trust is the real conversion tool
– And the content + community play that keeps customers coming back
This episode is packed full of insights that’ll make you rethink what actually earns belief, as well as repeat buys.
About the Guest
Finula Crowe – Founder of New Day Originals. Ex-SaaS exec turned slow fashion rebel. Creating boho dresses with a conscience (and a loyal following to match).
About the Host
Rich Evans – Founder of Get Better, email obsessive, eCom Collab Club™ ride-or-die.
Work with Blend
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#Shopify #BrandTrust #DTC #SocialProof #EcommerceGrowth #FounderStories #RetentionMarketing #CustomerExperience #SlowFashion #CRO #UGC #NewDayOriginals #eComCollabClub #BlendCommerce #GetBetterEmailMarketing