What actually drives conversions beyond the inbox?
And what’s the right way to use WhatsApp without getting ghosted?
In this episode, GoKwik's Chief Revenue Officer, Abhishek Chandra, joins Adam and Pete to unpack how DTC brands are turning WhatsApp into a proper revenue channel (not a spammy afterthought).
They cover:– Why email and SMS are quietly losing their punch– How to use WhatsApp to recover 15–20% of abandoned carts– The flows that actually convert (and how to avoid rookie mistakes)– When bots make sense — and how to keep them feeling human– And the WhatsApp strategy that helped one UK brand hit £1M in a single day
No fake urgency here.
Just real tactics that’ll make you rethink your post-purchase game.
Listen now and stop blaming your retention problems on your subject lines.
About the Hosts
Peter Gardner – Co-founder of Blend Commerce, CRO obsessive, speaks fluent “landing page”, powered by oat flat whites and sarcasm.
Adam Pearce – Co-founder of Blend Commerce and eCom Collab Club™, always on the hunt for what actually moves the needle in eCom.
Work with Blend
Need your store to stop leaking sales after “add to cart”? Book a free “Metric on Fire” diagnostic: https://blendcommerce.com
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