Siim Sainas is a Social Media Measurement and Insights Lead APAC at Google. You can't get better than that right? I sat down with Siim, to get his 101 on how fashion brands can create successful Influencer Marketing campaigns.  Siim, originally from Estonia, has a wealth of experience in research and analytics, across a myriad of international brands; 170+ at the last count, including Google (I'm so excited I had to mention it again), Pepsi, Intel, H&M and VISA. 

His work has been featured in the New York Times, used by WFA (World Federation of Advertisers), and many Omnicom and WPP agency teams. Siim is also a member of ESOMAR. And if that is not enough he started a blog, Brand Hero, with a learning component to pass on his knowledge and save you time and money. 

If you want to learn more about Influencer Marketing head over to brandhero.co. And if you want to know more about me, I am currently a Senior Lecturer in Fashion Marketing & Management at Raffles College of Higher Education in Singapore. I love helping fashion and lifestyle brands who want to use fashion to impact society. You can find out more at www.anisajohnny.com 

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