Want to avoid average ads that do not cut through the noise? Listen now and craft ads that work! We all do it - create a product then rush to market it. Listen to my enlightening interview with Graham Kelly, who has risen the ranks in advertising; holding positions such as Executive Creative Director, and Regional Head in all the top agencies you can name. Graham's candid answers explain what you need to do to ensure your ads perform.

Find out more about Graham's Singapore-based boutique ad agency at www.originate.mobi