In this episode ofEcho Verse AI Originals, we explore the art and science of brand identity, inspired by Alina Wheeler’s definitive guide. From strategy and research to visual identity creation—including logos, typography, and color palettes—we break down the key elements that shape a powerful brand. Learn how to implement a cohesive brand identity program, manage brand assets, and navigate the complexities of naming and brand architecture. With real-world case studies, this episode offers essential insights for designers, marketers, and business leaders looking to build and sustain impactful brands.