In this episode ofEcho Verse AI Originals, we explore the core principles of brand identity design, inspired byBrand Identity Essentials by Yang Kim and Kevin Budelmann. From logo design and typography to color psychology and strategic brand positioning, we break down what it takes to craft a memorable and impactful brand. We also discuss how cultural contexts and digital trends shape modern branding, along with key legal considerations like trademarks and trade dress. Whether you're a designer, entrepreneur, or marketer, this episode provides a roadmap for building a cohesive and compelling brand identity.