Joe and Will sit down with Peter Rahal, co-founder of RXBAR, to delve into his journey from a challenging school experience to creating one of the most iconic protein bars on the market. Peter shares how early adversity shaped his relentless drive, the innovative approach behind RXBAR's success, and the pivotal moments that led to a $600 million exit to Kellogg's. Tune in to hear valuable insights on product development, navigating the nutrition bar market, and the importance of embracing failure.

Chapters:

[00:00:00] Peter Rahal's early challenges

[00:03:00] Harnessing adversity

[00:08:00] The origin of RXBAR

[00:14:00] The importance of product iteration

[00:23:00] Scaling without external funding

[00:32:00] The legendary rebranding of RXBAR

[00:45:00] The decision to sell

[01:00:00] Launching David

[01:12:00] Rapid fire

ABOUT THE HOSTS:

Will Nitze is the Founder & CEO at IQBAR - America's leading "brain + body" nutrition startup. With minimal funding, Will has taken IQBAR from zero locations and zero in revenue in 2018 to 10,000+ doors and a projected $50 million in sales in 2024.

Joe Lemay founded Rocketbook with business partner Jake Epstein. After being featured on “Shark Tank”, where the sharks passed on a chance to invest – Joe would go on to grow Rocketbook and sell it to BIC for 40 million dollars just three years later.

Connect with Peter:

Website: https://davidprotein.com/

Instagram: https://www.instagram.com/peterrahal/?hl=en

LinkedIn: https://www.linkedin.com/in/peter-rahal-037bba43/