In this special episode, the tables are turned as I join Jim Cooper as a guest on his podcast, The Hydrant. This conversation, recorded before Jim's recent appearance on my show last week, features the talented voice actor and author taking the reins to interview me about my own creative journey. We dive into a variety of engaging topics, including the challenges and rewards of carving out a fulfilling career path, reflections on impactful books and influential authors across genres, the cra...
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In this special episode, the tables are turned as I join Jim Cooper as a guest on his podcast, The Hydrant. This conversation, recorded before Jim's recent appearance on my show last week, features the talented voice actor and author taking the reins to interview me about my own creative journey. We dive into a variety of engaging topics, including the challenges and rewards of carving out a fulfilling career path, reflections on impactful books and influential authors across genres, the cra...
047: From Bland to Brand: Why Your Book Marketing Needs More Seasoning with Krista Mollion
Easy Peasy Books
36 minutes
3 months ago
047: From Bland to Brand: Why Your Book Marketing Needs More Seasoning with Krista Mollion
Think your book is enough to attract readers? Marketing strategist Krista Mollion (founder of Unignorable Brands Agency) and I discuss a deliciously different approach to author marketing in this "from the vault" LinkedIn Live replay! Using the perfect food analogy, Krista reveals why most people are approaching content creation completely backwards by trying to serve seven-course meals to people who are just walking by the restaurant window. We explore the buyer's journey from "completely un...
Easy Peasy Books
In this special episode, the tables are turned as I join Jim Cooper as a guest on his podcast, The Hydrant. This conversation, recorded before Jim's recent appearance on my show last week, features the talented voice actor and author taking the reins to interview me about my own creative journey. We dive into a variety of engaging topics, including the challenges and rewards of carving out a fulfilling career path, reflections on impactful books and influential authors across genres, the cra...
