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Easy Being Green? Lessons in sustainable business
Easy Being Green? Podcast
21 episodes
4 days ago
A business tells you they are sustainable. What does that mean? Should you trust it? Many big brands now position themselves as ‘sustainable’ - has the word itself lost its meaning - and its marketing power - for planet-positive businesses with true purpose? This podcast explores if there is such thing as a truly sustainable business…yet? We share the stories, successes and lessons learned from the movers and shakers in the world of sustainable business, so others on their green business journey can learn how to differentiate themselves, whilst solving problems for the good of the earth.
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Marketing
Business
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All content for Easy Being Green? Lessons in sustainable business is the property of Easy Being Green? Podcast and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A business tells you they are sustainable. What does that mean? Should you trust it? Many big brands now position themselves as ‘sustainable’ - has the word itself lost its meaning - and its marketing power - for planet-positive businesses with true purpose? This podcast explores if there is such thing as a truly sustainable business…yet? We share the stories, successes and lessons learned from the movers and shakers in the world of sustainable business, so others on their green business journey can learn how to differentiate themselves, whilst solving problems for the good of the earth.
Show more...
Marketing
Business
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S2 Ep2: Reducing Marketing Waste with The Typeface Group
Easy Being Green? Lessons in sustainable business
45 minutes 17 seconds
2 years ago
S2 Ep2: Reducing Marketing Waste with The Typeface Group

Today’s conversation is with Polly Buckland and Natalie Welch, Co-founders of B-Corp Marketing Agency, The Typeface Group. 

The Typeface Group offers services like email marketing, SEO, communications and design, with a focus on reducing marketing waste. We dug into many topics in this energetic conversation, including:

  • The impact and responsibility of being a B Corp.
  • Reducing, reusing and recycling marketing waste.
  • What good culture really means - and what it looks like - in business.
  • How addressing the often overlooked ‘People P’ in People, Planet and Prosperity can start very simply with your own team.

This was a fun episode that was interrupted a couple of times by technical issues, which I think I have managed to edit out, but apologies if there is some robot sounds in here at some point! 

https://thetypefacegroup.co.uk/

https://easybeinggreenpodcast.com/

Easy Being Green? Lessons in sustainable business
A business tells you they are sustainable. What does that mean? Should you trust it? Many big brands now position themselves as ‘sustainable’ - has the word itself lost its meaning - and its marketing power - for planet-positive businesses with true purpose? This podcast explores if there is such thing as a truly sustainable business…yet? We share the stories, successes and lessons learned from the movers and shakers in the world of sustainable business, so others on their green business journey can learn how to differentiate themselves, whilst solving problems for the good of the earth.