S2 Ep 4: How to communicate your impact, with Sophie Turton

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Easy Being Green? Lessons in sustainable business

Easy Being Green? Podcast

21 episodes

6 days ago

A business tells you they are sustainable. What does that mean? Should you trust it? Many big brands now position themselves as ‘sustainable’ - has the word itself lost its meaning - and its marketing power - for planet-positive businesses with true purpose? This podcast explores if there is such thing as a truly sustainable business…yet? We share the stories, successes and lessons learned from the movers and shakers in the world of sustainable business, so others on their green business journey can learn how to differentiate themselves, whilst solving problems for the good of the earth.

Marketing

Business

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Marketing

Business

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S2 Ep 4: How to communicate your impact, with Sophie Turton

Easy Being Green? Lessons in sustainable business

32 minutes 27 seconds

2 years ago

S2 Ep 4: How to communicate your impact, with Sophie Turton

In today's empowering and inspiring conversation is with award-winning NCTJ-qualified journalist and brand strategist Sophie Turton, from brand storytelling agency Electric Peach, we cover:

How Electric Peach started and what challenges it is addressing.
How to combat the fear of putting yourself out there if you are suffering from purpose-hushing.
How a brand or business should go about communicating its purpose, or talking about its sustainability creds.
How the marketing industry - particularly in agency land - can move the dial away from competitiveness (where there is only one winner) and towards collaboration (where we all win in some way), when it comes to the betterment of the planet.
What gets Sophie out of bed in the morning and does she think there is such a thing as a truly sustainable business, yet?

Connect with Sophie on LinkedIn here (and here is the article I mentioned in the episode).