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Easy Being Green? Lessons in sustainable business
Easy Being Green? Podcast
21 episodes
6 days ago
A business tells you they are sustainable. What does that mean? Should you trust it? Many big brands now position themselves as ‘sustainable’ - has the word itself lost its meaning - and its marketing power - for planet-positive businesses with true purpose? This podcast explores if there is such thing as a truly sustainable business…yet? We share the stories, successes and lessons learned from the movers and shakers in the world of sustainable business, so others on their green business journey can learn how to differentiate themselves, whilst solving problems for the good of the earth.
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Marketing
Business
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All content for Easy Being Green? Lessons in sustainable business is the property of Easy Being Green? Podcast and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A business tells you they are sustainable. What does that mean? Should you trust it? Many big brands now position themselves as ‘sustainable’ - has the word itself lost its meaning - and its marketing power - for planet-positive businesses with true purpose? This podcast explores if there is such thing as a truly sustainable business…yet? We share the stories, successes and lessons learned from the movers and shakers in the world of sustainable business, so others on their green business journey can learn how to differentiate themselves, whilst solving problems for the good of the earth.
Show more...
Marketing
Business
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S2 Ep 3: Offsetting is not a dirty word with Mark Stringer at Skoot Eco
Easy Being Green? Lessons in sustainable business
43 minutes 25 seconds
2 years ago
S2 Ep 3: Offsetting is not a dirty word with Mark Stringer at Skoot Eco

Is offsetting a dirty word? In today’s conversation with Mark Stringer, or "Strings", from SKoot Eco, we explore and dissect some of the criticisms of the way some businesses use offsetting without authentic and genuine intent to do good, and Mark offers his expert advice on how best to include offsetting as part of your Impact Strategy to address your businesses carbon footprint.

Skoot Eco, a Top 5% B Corp, is a new climate platform that enables businesses to take responsibility for their carbon footprint, by helping them to identify, avoid and offset CO2 on their journey to Net Zero. Check them out at skoot.eco.

Read the transcript for this episode at easybeinggreenpodcast.com and connect with us at @theeasybeinggreenpodcast on Instagram.


Easy Being Green? Lessons in sustainable business
A business tells you they are sustainable. What does that mean? Should you trust it? Many big brands now position themselves as ‘sustainable’ - has the word itself lost its meaning - and its marketing power - for planet-positive businesses with true purpose? This podcast explores if there is such thing as a truly sustainable business…yet? We share the stories, successes and lessons learned from the movers and shakers in the world of sustainable business, so others on their green business journey can learn how to differentiate themselves, whilst solving problems for the good of the earth.