A business tells you they are sustainable. What does that mean? Should you trust it? Many big brands now position themselves as ‘sustainable’ - has the word itself lost its meaning - and its marketing power - for planet-positive businesses with true purpose?
This podcast explores if there is such thing as a truly sustainable business…yet? We share the stories, successes and lessons learned from the movers and shakers in the world of sustainable business, so others on their green business journey can learn how to differentiate themselves, whilst solving problems for the good of the earth.
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A business tells you they are sustainable. What does that mean? Should you trust it? Many big brands now position themselves as ‘sustainable’ - has the word itself lost its meaning - and its marketing power - for planet-positive businesses with true purpose?
This podcast explores if there is such thing as a truly sustainable business…yet? We share the stories, successes and lessons learned from the movers and shakers in the world of sustainable business, so others on their green business journey can learn how to differentiate themselves, whilst solving problems for the good of the earth.
S2 Ep 1: Improving Impact in an Authentic Way with Stéphane Zahrai, Ocean Bottle
Easy Being Green? Lessons in sustainable business
35 minutes 4 seconds
2 years ago
S2 Ep 1: Improving Impact in an Authentic Way with Stéphane Zahrai, Ocean Bottle
Welcome back! We are kicking off today with a bang. The first conversation of this season is with Stéphane Zahrai, Head of Product for the Impact Platform at Ocean Bottle. On the face of it, Ocean Bottle makes reusable water bottles from ocean-bound plastic. But behind the scenes, the impact of this company extends so much further than only addressing the (very big systemic) issue of plastic waste.
Find out all about Ocean Bottle at https://oceanbottle.co.
Read the transcript for this episode at https://easybeinggreenpodcast.com and connect with us at @theeasybeinggreenpodcast on Instagram.
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Easy Being Green? Lessons in sustainable business
A business tells you they are sustainable. What does that mean? Should you trust it? Many big brands now position themselves as ‘sustainable’ - has the word itself lost its meaning - and its marketing power - for planet-positive businesses with true purpose?
This podcast explores if there is such thing as a truly sustainable business…yet? We share the stories, successes and lessons learned from the movers and shakers in the world of sustainable business, so others on their green business journey can learn how to differentiate themselves, whilst solving problems for the good of the earth.
