Today's conversation is with Professor, Author, Impact Coach and Diversity, Inclusion & Sustainability Expert (and optimist), Dr. Jennifer Kuklenski, phD, MBA. Jennifer is also the founder of 3P Insights, where she works with businesses of all sizes, to help them strengthen their triple bottom line and support all three pillars of sustainability: People, Planet, and Profit. 

Jennifer is an award-winning Professor of Business in the Department of Social Responsibility at Northland College. She holds an MBA in Environmental Management and Sustainability and a PhD in International Development with an emphasis in Economics. Her areas of expertise are corporate social responsibility (CSR), sustainability, and social impact, and she is an active, publishing member of the Academy of Economics and Finance.

Charli had the absolute pleasure of covering a whole variety of ground with Jennifer during our conversation, including:

• Her own professional journey and what got here to where she is today.
• The inspiration behind 3P Insights and what problem it is trying to solve.
• The use, misuse and overuse of the words 'sustainability' and 'purpose' in marketing, and how brands can avoid colour washing.
• Why businesses should reduce the amount of content we post.
• And of course, the question we ask all our guests, is there such a thing as a truly sustainable business, yet?

Connect with Jennifer via her Instagram, Twitter and Website. 

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This episode will also be available as a transcript at weareearthcollective.com.