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Easy Being Green? Lessons in sustainable business
Easy Being Green? Podcast
21 episodes
3 days ago
A business tells you they are sustainable. What does that mean? Should you trust it? Many big brands now position themselves as ‘sustainable’ - has the word itself lost its meaning - and its marketing power - for planet-positive businesses with true purpose? This podcast explores if there is such thing as a truly sustainable business…yet? We share the stories, successes and lessons learned from the movers and shakers in the world of sustainable business, so others on their green business journey can learn how to differentiate themselves, whilst solving problems for the good of the earth.
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Marketing
Business
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All content for Easy Being Green? Lessons in sustainable business is the property of Easy Being Green? Podcast and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A business tells you they are sustainable. What does that mean? Should you trust it? Many big brands now position themselves as ‘sustainable’ - has the word itself lost its meaning - and its marketing power - for planet-positive businesses with true purpose? This podcast explores if there is such thing as a truly sustainable business…yet? We share the stories, successes and lessons learned from the movers and shakers in the world of sustainable business, so others on their green business journey can learn how to differentiate themselves, whilst solving problems for the good of the earth.
Show more...
Marketing
Business
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Episode 2: Tackling Digital Carbon with Greenpixie's CEO and Co-Founder, John Ridd
Easy Being Green? Lessons in sustainable business
37 minutes 47 seconds
3 years ago
Episode 2: Tackling Digital Carbon with Greenpixie's CEO and Co-Founder, John Ridd

The environmental impact of Digital Carbon now matches that of the entire aviation industry. It equates to 4% of global emissions, and is increasing year-on-year, yet it’s not often discussed within the public domain.

Do you know what the Digital Carbon Footprint of your website is? Or what impact it has on the planet? We didn't, until we met Greenpixie. 

In this episode, Charli chats with John Ridd, the CEO and Co-founder of Greenpixie, a company that uses the power of software to make Net Zero a reality. 

Greenpixie is at the forefront of the next big climate conversation - digital sustainability. Despite accounting for over 4% of global carbon emissions, almost all businesses are unable to account for the footprint of their websites, applications, video calls, emails, cloud computing and other digital carbon. Greenpixie is here to change that.

Running a Digital Carbon report on your website is the first step towards accounting for your digital carbon. We’ve had done at Earth Collective and are now well on our way to being a low-carbon website. The report is comprehensive, easy-to-understand and plugs straight into your ESG reporting, offering detailed analysis of the website’s emissions, as well as steps you can take to reduce them, without compromising design or functionality. Also included in the report is a Greenpixie certification badge, as well as a free consultation with one of Greenpixie’s team about how they can measure your wider digital operations, such as email and video conferencing.

Get a 30% discount code on a digital carbon report from Greenpixie at greenpixie.com with the code EARTHCO30.

To find out more about Greenpixie, head to www.greenpixie.com, or follow them on Instagram at @greenpixiehq.

For more, head to easybeinggreenpodcast.com or @theeasybeinggreenpodcast on Instagram.

Easy Being Green? Lessons in sustainable business
A business tells you they are sustainable. What does that mean? Should you trust it? Many big brands now position themselves as ‘sustainable’ - has the word itself lost its meaning - and its marketing power - for planet-positive businesses with true purpose? This podcast explores if there is such thing as a truly sustainable business…yet? We share the stories, successes and lessons learned from the movers and shakers in the world of sustainable business, so others on their green business journey can learn how to differentiate themselves, whilst solving problems for the good of the earth.