🔄 From Journalists to Algorithms AI tools like ChatGPT, Google’s SGE, and Apple Intelligence are becoming primary information gatekeepers. These systems draw on citation networks, authority signals, and topical freshness. PR teams are now reverse-engineering these signals to guide visibility. 🧠 Prompt Engineering Meets Reputation Engineering The new PR strategy involves crafting datasets, structured metadata, and keyword frameworks to help AI reference your brand as the answer to important industry questions. ⚙️ Training the Machines, Not Just the Market Savvy PR experts now create AI-friendly content—FAQs, glossary terms, technical explainers, and consistent semantic branding—to ensure LLMs interpret their clients as trusted sources. 🔍 SEO Meets Storytelling Unlike old-school SEO that focused on clicks, this strategy focuses on entity recognition, knowledge graph placement, and contextual clustering so that your brand isn’t just found—it’s understood. 🤖 The Rise of the ’AI Visibility Strategist’ Agencies are hiring prompt engineers, computational linguists, and ex-data journalists to fine-tune how their clients are indexed by AI. It’s PR for the machine age. ⚠️ Risks & Ethical Questions Is this gaming the system? If a few can control what AI recommends, what happens to organic discovery? The story raises real concerns about influence, bias, and information fairness in the age of algorithmic visibility.