Where F*ck-Yes Dreams Come To Figure It Out. This is where your boldest dreams meet the raw, messy middle—the risks, the failures, and the “WTF am I even doing?” moments.
It’s funny, vulnerable, and real as hell, because chasing big goals isn’t a straight line—it’s a rollercoaster. Top 25 in Entrepreneurship on Apple Podcasts | Forbes Top 11 Female-Led Business Podcasts Hosted by Lori Harder, entrepreneur, podcast host, author and founder of CPG wellness & beauty company Glōci, and your go-to business bestie matchmaker. If you’re here, it’s because you’ve got big dreams and a million ideas, but you’re missing some pieces—and maybe some key people—to bring it all together. We got you.
Follow along on Instagram too @loriharder for more inspiration just like this! This podcast is part of the YAP Media Network.
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Where F*ck-Yes Dreams Come To Figure It Out. This is where your boldest dreams meet the raw, messy middle—the risks, the failures, and the “WTF am I even doing?” moments.
It’s funny, vulnerable, and real as hell, because chasing big goals isn’t a straight line—it’s a rollercoaster. Top 25 in Entrepreneurship on Apple Podcasts | Forbes Top 11 Female-Led Business Podcasts Hosted by Lori Harder, entrepreneur, podcast host, author and founder of CPG wellness & beauty company Glōci, and your go-to business bestie matchmaker. If you’re here, it’s because you’ve got big dreams and a million ideas, but you’re missing some pieces—and maybe some key people—to bring it all together. We got you.
Follow along on Instagram too @loriharder for more inspiration just like this! This podcast is part of the YAP Media Network.
Before You Rebrand: Secrets to Successfully Evolve Your Brand, Messaging, & Offers with Rachel Pesso
Earn Your Happy
1 hour 3 minutes
1 day ago
Before You Rebrand: Secrets to Successfully Evolve Your Brand, Messaging, & Offers with Rachel Pesso
A prettier logo won’t fix a broken offer. In this episode, I sit down with creative director and brand strategist Rachel Pesso, and we talk about when to rebrand, what actually moves revenue, and how to build a brand that matches the depth of your work. Rachel breaks down the signs you’re out of alignment, the clarity you need before you touch fonts and colors, and the user-experience shifts that turn your website from “pretty brochure” into a conversion tool. We also riff on serial content, photo shoots that elevate your positioning, and creating a through-line when you’re a multifaceted founder. Get ready to learn how to design a brand that not only looks incredible but feels like the next level version of you.
Check out our Sponsors:
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Blinds.com - Blinds.com makes it easy to get the designer look without the showroom markups. Get an exclusive $50 off when you spend $500 or more with code EARN at checkout.
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Northwest Registered Agent - protect your privacy, build your brand and get your complete business identity in just 10 clicks and 10 minutes! Visit https://www.northwestregisteredagent.com/earnfree
Headway - the #1 daily growth app that delivers key insights from the world’s best non fiction books in bite sized 15 minute reads and audio. Save 25% off when you go to
makeheadway.com/happy.
HIGHLIGHTS
00:00 Meet Rachel Pesso, creative director, brand designer, and my long-time collaborator.
08:30 Why brand evolution is normal and necessary.
12:00 How to start building cohesive branding as a beginner.
18:00 How to know when your brand is out of alignment.
25:00 The brand alignment method for bridging the gap between who you are and how your brand shows up.
33:00 How I created a cohesive look between all my brands.
40:00 How your visual identity affects confidence and momentum.
45:00 Why “niching down” isn’t always the answer for visionary founders.
46:00 The biggest mistakes that cost entrepreneurs money when rebranding.
50:00 How do you keep your creative projects and clients on track?
55:00 Why your brand should reflect who you’re becoming, not just who you are now.
RESOURCES
Take Rachel’s Brand Alignment Quiz HERE!
Book a Brand Alignment Intensive HERE!
Learn more about Rachel Pesso HERE!
Join the Audacity Challenge HERE!
Join the most supportive mastermind on the internet HERE!
Check out our FREE 90-Day Business Blueprint HERE!
Listen to my free SECRET PODCASTS SERIES - Operation: Rekindle This B*tch
Get glōci HERE Use code: HAPPY at checkout for 25% off!
FOLLOW
Follow me: @loriharder
Follow glōci: @getgloci
Follow Rachel: @rachelpesso
Earn Your Happy
Where F*ck-Yes Dreams Come To Figure It Out. This is where your boldest dreams meet the raw, messy middle—the risks, the failures, and the “WTF am I even doing?” moments.
It’s funny, vulnerable, and real as hell, because chasing big goals isn’t a straight line—it’s a rollercoaster. Top 25 in Entrepreneurship on Apple Podcasts | Forbes Top 11 Female-Led Business Podcasts Hosted by Lori Harder, entrepreneur, podcast host, author and founder of CPG wellness & beauty company Glōci, and your go-to business bestie matchmaker. If you’re here, it’s because you’ve got big dreams and a million ideas, but you’re missing some pieces—and maybe some key people—to bring it all together. We got you.
Follow along on Instagram too @loriharder for more inspiration just like this! This podcast is part of the YAP Media Network.
