Mastering Founder-Led Sales and Early-Stage Startups with Andrew Rettinger Join us in this insightful episode as we host Andrew Rettinger, a seasoned CRO with over 25 years in the Infra Data Cloud industry and a track record of selling over $2 billion in ARR. Andrew shares his passion and expertise in helping early-stage companies navigate go-to-market strategies, product fit, and marketing challenges. Discover actionable tips on building the Ideal Customer Profile (ICP), conducting founder-led sales, leveraging AI, and avoiding common traps. Whether you're a startup founder or an aspiring entrepreneur, this episode is packed with invaluable advice to help you achieve your first million and beyond. 00:00 Introduction and Guest Background 00:40 Early Stage Startup Strategies 02:23 Building and Validating Your ICP 04:13 Founder-Led Sales: Do's and Don'ts 09:15 Creating Effective Outbound Messaging 11:09 Brand and Trust in Early Stages 21:43 Scaling and Avoiding Common Traps 28:39 Conclusion and Final Thoughts