This week, we're joined by lead gen expert John Paul (JP) to tackle one of the most important (and most misunderstood) parts of any agency’s success: *lead generation*. Whether you’re in Birmingham, Belfast, or Bogna Regis, if you don’t have a consistent lead gen strategy—this episode is your wake-up call. Expect big insights on omnichannel marketing, sales psychology, and actionable ways to stop being a “busy fool” and start building real pipelines.🧠 What You'll Learn📊 The Truth About Lead GenerationLead gen is no just marketing—it’s about data, consistency, and proper sales follow-up. Marketing gets the phone ringing; sales is what happens once you pick it up.🧩 Strategy First, Tactics Later Digital ads, content, direct mail, door knocking—they all work. But without an overarching marketing strategy that links back to your goals, you’re just “throwing stuff out and hoping.🧠 Sales Psychology Is Your Secret WeaponWant more ROI from your marketing? Think like a *sales psychologist*, not an estate agent. Understand behavior. Use language that connects. Drop the industry jargon.💡 One Surprising High-ROI Tactic Handwritten letters—but with a psychological twist. Offer tips, name the current agent positively, and become the trusted backup—not the competitor.📞 Inbound vs. Outbound CallsInbound leads are motivated. Outbound needs a hook. Prioritize outbound calling daily and make it non-negotiable. "Your roof can fall down—finish your prospecting session first."☎️ Top 5 Outbound Conversation Starters What to say when calling your old database:1. Anniversary check-in: “Can you believe it’s been 3 years since we sold your house?”2. Landlord updates: “Have you seen the latest changes in rental reform? Need help?”3. Compliance tip-off: “Can I offer a quick compliance health check?”4. Market updates: “House prices in your area have shifted—want a free update?”5. Newsletter opt-in: “Can I send you our weekly update? No hard sell—just value.” 📈 Optimisation Tips- Aim for 5–6 minutes per call—the sweet spot for results.- Always end the call yourself, respectfully and confidently.- Tracktime of day, call reason, conversion type, and outcome.- Prioritise lead gen in your diary—everything else wraps around it. Mindset & Influences to Follow- Daniel G– Raw sales energy meets mindset mastery.- Andy Elliot – High-octane, no-BS training.- Underdog Sales (TikTok) – Humorous, disarming cold-call tactics.- Sun Tzu Quote (CB’s fave): *“Tactics without strategy is the noise before defeat.”* 🛠️ Tools Mentioned- ProspectorPro.co.uk – AI-enhanced prospecting platform designed for agents who want smarter, consistent outreach.🙌 Connect with JP📸 Instagram: @johnpaulbusinesscoach🌐 Website: http://prospectorpro.co.uk🎬 Final Thought👉 “Consistency beats talent. Every single day.”Make prospecting your non-negotiable daily habit, not a side task.