What if your work could help billions and still feel like a privilege? In this talk, Niklas Fjeldberg explores why animal advocacy is one of the most impactful, neglected, and purpose-driven fields you can enter today. Drawing from his own journey — going from concerned citizen to full-time campaigner at Anima International — he illustrates how accessible and meaningful this path can be, even without prior experience. Whether you're searching for purpose, scale, or neglected opportunities, this session gives you concrete reasons to consider working for animals. Niklas Fjelberg works with Anima International in Norway and has over five years of experience in the animal advocacy movement. His work spans campaigning, corporate outreach, operations, marketing, and organizational development, contributing to initiatives across multiple countries. Niklas is leading efforts to transform the broiler industry in Norway and has successfully helped improve the lives of millions of animals. He plays a central role in shaping strategy and building international capacity within the organization. Niklas holds a degree in mechanical engineering.