Can you take a simple idea and turn it into a thriving business? Meet Lou Rice, the brilliant mind behind Strapsicle, and one of our community’s shining stars for the past 18 months. Lou’s flagship product, a Kindle strap, has captured hearts and wallets alike, putting Strapsicle on the path to $2 million in annual revenue. When Lou joined us last year at SHE-com, her business was bringing in $3k a month. Now, she’s set to scale to new heights. In today’s episode, Lou unveils her ...
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Can you take a simple idea and turn it into a thriving business? Meet Lou Rice, the brilliant mind behind Strapsicle, and one of our community’s shining stars for the past 18 months. Lou’s flagship product, a Kindle strap, has captured hearts and wallets alike, putting Strapsicle on the path to $2 million in annual revenue. When Lou joined us last year at SHE-com, her business was bringing in $3k a month. Now, she’s set to scale to new heights. In today’s episode, Lou unveils her ...
Sell on the transformation your products offer (not the features!)
E-Commerce Uncomplicated
15 minutes
3 years ago
Sell on the transformation your products offer (not the features!)
In this episode, Lisa discusses the transformational sell - how to determine what your customers want from your brand, and how you can provide it for them. In the past, retailers sold their products based on features and benefits. However, with the way people purchase today, we need to change up this strategy. Bricks and mortar stores can sell their products by appealing to peoples' five senses, but that's not the case for e-commerce brands. We need to entice people to buy o...
E-Commerce Uncomplicated
Can you take a simple idea and turn it into a thriving business? Meet Lou Rice, the brilliant mind behind Strapsicle, and one of our community’s shining stars for the past 18 months. Lou’s flagship product, a Kindle strap, has captured hearts and wallets alike, putting Strapsicle on the path to $2 million in annual revenue. When Lou joined us last year at SHE-com, her business was bringing in $3k a month. Now, she’s set to scale to new heights. In today’s episode, Lou unveils her ...
