E-Commerce Growth For Supplement Brands | Direct-to-Consumer Marketing Strategies
Bobby Hewitt
112 episodes
4 days ago
"Send me a text" Your market's awareness and sophistication levels are crucial factors that determine whether your Black Friday supplement marketing campaigns convert or fall flat. In this episode, learn how to identify where your supplement market sits on the awareness/sophistication grid and adapt your positioning accordingly. Discover... Why skepticism temporarily rises during Black Friday promotionsHow to find "awareness gaps" in saturated marketsWhen to lead with education vs. diff...
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"Send me a text" Your market's awareness and sophistication levels are crucial factors that determine whether your Black Friday supplement marketing campaigns convert or fall flat. In this episode, learn how to identify where your supplement market sits on the awareness/sophistication grid and adapt your positioning accordingly. Discover... Why skepticism temporarily rises during Black Friday promotionsHow to find "awareness gaps" in saturated marketsWhen to lead with education vs. diff...
What it Takes To Grow a Nutrition Protien Bar Company To $1.5M in 3 Years
E-Commerce Growth For Supplement Brands | Direct-to-Consumer Marketing Strategies
55 minutes
2 months ago
What it Takes To Grow a Nutrition Protien Bar Company To $1.5M in 3 Years
"Send me a text" In this episode, I interview James Oliver from Atlas Bars www.atlasbars.com on how he grew his protein bar company to $1.5M in 3 years without any venture funding. James focused on the product quality first with pure, clean ingredients. Hit many roadblocks along the way. He bootstrapped the company initially by spending his own savings from driving Uber and selling knives, producing a few thousand bars upfront and sampling them primarily at functional fitness gyms like ...
E-Commerce Growth For Supplement Brands | Direct-to-Consumer Marketing Strategies
"Send me a text" Your market's awareness and sophistication levels are crucial factors that determine whether your Black Friday supplement marketing campaigns convert or fall flat. In this episode, learn how to identify where your supplement market sits on the awareness/sophistication grid and adapt your positioning accordingly. Discover... Why skepticism temporarily rises during Black Friday promotionsHow to find "awareness gaps" in saturated marketsWhen to lead with education vs. diff...
