E-Commerce Growth For Supplement Brands | Direct-to-Consumer Marketing Strategies
Bobby Hewitt
112 episodes
4 days ago
"Send me a text" Your market's awareness and sophistication levels are crucial factors that determine whether your Black Friday supplement marketing campaigns convert or fall flat. In this episode, learn how to identify where your supplement market sits on the awareness/sophistication grid and adapt your positioning accordingly. Discover... Why skepticism temporarily rises during Black Friday promotionsHow to find "awareness gaps" in saturated marketsWhen to lead with education vs. diff...
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"Send me a text" Your market's awareness and sophistication levels are crucial factors that determine whether your Black Friday supplement marketing campaigns convert or fall flat. In this episode, learn how to identify where your supplement market sits on the awareness/sophistication grid and adapt your positioning accordingly. Discover... Why skepticism temporarily rises during Black Friday promotionsHow to find "awareness gaps" in saturated marketsWhen to lead with education vs. diff...
The Black Friday Trust Accelerator For Supplement Brands
E-Commerce Growth For Supplement Brands | Direct-to-Consumer Marketing Strategies
25 minutes
2 weeks ago
The Black Friday Trust Accelerator For Supplement Brands
"Send me a text" In this episode, we dig into the real secret behind crushing it on Black Friday and Cyber Monday.... TRUST. Most supplement brands think discounts alone will drive sales, but that's exactly why they get stuck with mediocre results. Trust doesn't disappear just because shoppers are in deal-hunting mode, it becomes even more critical. What You’ll Learn: Why trust, not discounts, is the biggest sales driver on Black Friday for nutritional supplementsHow to compress weeks of cred...
E-Commerce Growth For Supplement Brands | Direct-to-Consumer Marketing Strategies
"Send me a text" Your market's awareness and sophistication levels are crucial factors that determine whether your Black Friday supplement marketing campaigns convert or fall flat. In this episode, learn how to identify where your supplement market sits on the awareness/sophistication grid and adapt your positioning accordingly. Discover... Why skepticism temporarily rises during Black Friday promotionsHow to find "awareness gaps" in saturated marketsWhen to lead with education vs. diff...
