E-Commerce Growth For Supplement Brands | Direct-to-Consumer Marketing Strategies
Bobby Hewitt
112 episodes
4 days ago
"Send me a text" Your market's awareness and sophistication levels are crucial factors that determine whether your Black Friday supplement marketing campaigns convert or fall flat. In this episode, learn how to identify where your supplement market sits on the awareness/sophistication grid and adapt your positioning accordingly. Discover... Why skepticism temporarily rises during Black Friday promotionsHow to find "awareness gaps" in saturated marketsWhen to lead with education vs. diff...
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"Send me a text" Your market's awareness and sophistication levels are crucial factors that determine whether your Black Friday supplement marketing campaigns convert or fall flat. In this episode, learn how to identify where your supplement market sits on the awareness/sophistication grid and adapt your positioning accordingly. Discover... Why skepticism temporarily rises during Black Friday promotionsHow to find "awareness gaps" in saturated marketsWhen to lead with education vs. diff...
Supplement Business Success Metrics: Optimizing CAC, Payback, and Contribution Margins
E-Commerce Growth For Supplement Brands | Direct-to-Consumer Marketing Strategies
33 minutes
4 months ago
Supplement Business Success Metrics: Optimizing CAC, Payback, and Contribution Margins
"Send me a text" Key Takeaways from This Episode: Know Your Numbers – Success in the supplement space comes down to understanding three key financial metrics:Customer Acquisition Cost (CAC)Payback PeriodContribution MarginKaak (Customer Acquisition Cost): Most supplement brands spend $70–$120 to acquire a customer. That number affects cash flow and growth — and it’s heavily influenced by your website, ads, targeting, and conversion rates.Payback Period: The time it takes to recoup your Kaak....
E-Commerce Growth For Supplement Brands | Direct-to-Consumer Marketing Strategies
"Send me a text" Your market's awareness and sophistication levels are crucial factors that determine whether your Black Friday supplement marketing campaigns convert or fall flat. In this episode, learn how to identify where your supplement market sits on the awareness/sophistication grid and adapt your positioning accordingly. Discover... Why skepticism temporarily rises during Black Friday promotionsHow to find "awareness gaps" in saturated marketsWhen to lead with education vs. diff...
