How Smart Supplement Brands Use LTV, AOV, and CAC to Print Money (While Others Go Broke)

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E-Commerce Growth For Supplement Brands | Direct-to-Consumer Marketing Strategies

Bobby Hewitt

112 episodes

4 days ago

"Send me a text" Your market's awareness and sophistication levels are crucial factors that determine whether your Black Friday supplement marketing campaigns convert or fall flat. In this episode, learn how to identify where your supplement market sits on the awareness/sophistication grid and adapt your positioning accordingly. Discover... Why skepticism temporarily rises during Black Friday promotionsHow to find "awareness gaps" in saturated marketsWhen to lead with education vs. diff...

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How Smart Supplement Brands Use LTV, AOV, and CAC to Print Money (While Others Go Broke)

E-Commerce Growth For Supplement Brands | Direct-to-Consumer Marketing Strategies

38 minutes

2 months ago

How Smart Supplement Brands Use LTV, AOV, and CAC to Print Money (While Others Go Broke)

"Send me a text" This episode explains: How higher AOV creates competitive moats by allowing you to outbid competitors for the best advertising inventory and customersWhy higher AOV customers typically have higher lifetime value due to increased commitmentHow higher AOV improves cash flow for faster scalingThe concept that CAC is an investment, not just a cost, and the return matters more than the absolute amountReal examples of how this strategy leads to market dominationAfter working with d...