Episódio em inglês 🇬🇧🇺🇲Customer retention is critical because the cost of acquiring new customers is much higher than retaining existing customers. Retained customers are also more likely to engage in word-of-mouth marketing or become brand ambassadors. In this episode I talk with Irina, that is a SaaS founder and an eCommerce Business Consultant who specializes in Performance Enhancement & Operations and Processes Optimization. Irina has a wide range of experiences in eCommerce, from running a fulfilment center in China to launching her own software TrackMage for package tracking that increases sales and customer retention by providing an outstanding post-purchase customer experience. https://trackmage.com/ https://www.e-com.plus/links