Reading the mail is one of the best ways to get an idea what techniques are working and gain inspiration for your next campaign test.
Who's Mailing What! has been helping commercial and nonprofit mailers keep track of what's in the mail since 1984.
Direct Mail Evangelist and content creator Paul Bobnak joins the show for a deep dive into the Who's Mailing What! database and to share some trends that nonprofits should be aware of.
Paul's perspective will be invaluable, insightful, and inspiring for any fundraiser who is focused on trying to raise money in the mail.
Topics Covered Include:
- The history of Who's Mailing What!
- What information Who's Mailing What! keeps track of
- WMW's recent acquisition by Direct Mail 2.0
- The many testable elements of direct mail
- The importance of standing out in the mail and how to do it
- Personalization techniques
- Changes in the mail due to postage and paper increases
- Multi-Channel trends and opportunities to enhance direct mail
- Informed Delivery
- Cross-Channel attribution and how to drive more online conversions from the mail
- And, so much more!
Paul's perspective will be invaluable, insightful, and inspiring for any fundraiser who is focused on trying to raise money in the mail.
If you get value from Dan's conversation with Paul, please rate and review Dynamic Non-Profits. It's the very best way to support our mission to advocate for an unsiloed approach to fundraising and help more fundraisers discover the show.
Subscribe to the Dynamic Non-Profits Podcast to hear fresh releases first, thanks for listening!
Show Notes:
CONNECT WITH PAUL ON LINKEDIN!
https://www.linkedin.com/in/paulbobnak/
CHECK OUT PAUL'S VIDEO PODCAST "MEET THE MAILERS"
https://www.whosmailingwhat.com/videos
LEARN MORE ABOUT WHO'S MAILING WHAT!
https://www.whosmailingwhat.com/