How much is the right amount to ask donors for? 

Michael Gorriarán, President @ Arjuna Solutions, joins the show to answer this fundamental question. Dan and Michael discuss how Arjuna applies behavioral economics to determine the optimal ask amount for creating long-term relationships with donors which maximizes their lifetime value potential. 

Topics Discussed Also Include: 

- How behavioral economics also help non-profits determine when and often to mail individual donors (important in an era of inflation and declining response rates)

- Why behavioral economic modeling takes a clearer picture of donors than transactional data or wealth screening alone  

- The importance of optimizing ask amounts across channels (Did you know that asking donors for different amounts on and offline can hurt LTV?)

- How to break down barriers and silos which prevent cross-channel collaboration from happening (a favorite topic of discussion on Dynamic Non-Profits!)

- Budgeting solutions that can make non-profits more nimble 

- Plus, so much more! 

Michael also shares his family history in philanthropy and the lessons he learned working at Microsoft that can increase the impact of the non-profit sector. 

This is a fun conversation for fundraisers and data geeks alike which is chalk full of practical solutions, but also addresses some critical bigger picture issues for the fundraising industry. 

If you get value out of our conversation with Michael, please subscribe to Dynamic Non-Profits Podcast and rate and review the show. It only takes a few seconds and it makes a big impact in the search rankings...It also helps us find more great guests just like Michael. 

Thanks as always for listening and for supporting our mission to advocate for #UnsiloedFundraising and innovation in the non-profit sector, enjoy the show!

Show Notes:

Michael Gorriarán

President

Arjuna Solutions

MZG@arjunasolutions.com

https://www.arjunasolutions.com/