"In the "Orders අඩුද? Sales මදිද?" episode, we delve into the strategic utilization of viral social media trends for effective marketing campaigns, inspired by recent incidents that generated cringe-worthy viral situations in Sri Lanka. Drawing from our experiences, we provide insights on how SMEs can leverage both negative and positive marketing concepts to align with their specific needs. Our discussion emphasizes the evaluation of costs and prices in relation to the efforts invested by business owners. Additionally, we highlight key considerations when running marketing campaigns for optimal business outcomes."