"We can do more together." Craig is the Former Head of Nike Basketball Signature and Innovation & Influencer Marketing, and is now the Vice President and Head of Marketing at Connected Cannabis Co., which is a growing Cannabis company based in Sacramento, California. He is a pioneering global business leader with a career built around driving brand distinction, consumer demand and growth on behalf of Nike. He also lends his time and skills as a mentor and brand development advisor, and we’ve been gracious enough to be able to build a relationship with him and receive tons of his wisdom to apply to our own brand. On today's episode, we speak to Craig about how he was able to maintain vision and collaboration within various projects he worked on as a part of Nike. He drops straight gems about what makes a great team, and shares some of his opinions on how to optimize your environment for success.
Check out Craig:
LinkedIn >> Craig Lyon
Instagram >> @craigmlyon
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D Y F R E N T >> ENTER IMAGINATION WITH GRACE
THE STORE >> http://dyfrentny.com
THE CREATIVE AGENCY >> http://dyfrentconsulting.com
INSTAGRAM >> @dyfrent // @dyfrentconsulting
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