This text is an English summary of the 42nd Hungarian-language episode of the Dunakavicsok podcast. The sources consist of excerpts from the 42nd episode of the Hungarian Dunakavicsok podcast, hosted by István Nagy Szász and Balázs Kovács, where they discuss the future of tourism in the Danube region, with a particular focus on Austria and Hungary. Recording remotely from Budapest and Vienna, the hosts review a wide range of events and trends that have taken place since their last meeting, including changes in the Austrian government’s approach to tourism and various conferences on sustainable practices and digital innovation.

A significant part of the discussion centers on new tourism strategies, such as Linz’s “Take a Risk – Visit Linz” campaign and Vienna’s “Optimum Tourism” strategy, both of which emphasize ecosystem thinking and quality-of-life indicators over sheer visitor numbers. The hosts also address global issues affecting tourism, including the ecological footprint of digitalization and the environmental costs of the Russia-Ukraine conflict. The episode concludes with the news that Burgenland has become the first Austrian province to receive comprehensive certification for sustainable tourism.