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James Sahota is one of Dubai’s best known real estate investors and host of the J2 Hub podcast, known for his straight-talking style and deep experience across both the UK and UAE property markets. In this episode, he shares the full story of how he built a multimillion-pound printing business from scratch, lost it all, and rebuilt his life through real estate.
We explore the turning points that defined his journey: the one property that saved him from bankruptcy, the mindset shift that came with starting over, and how he’s now building a boutique agency in Dubai with a focus on quality over scale. James also gets brutally honest about what most agents get wrong, the weight of providing for a family while running a business, and why this industry is about trust, not tactics.
Timestamps:01:00 Introduction
02:00 Falling in love with real estate over stocks and crypto
03:10 First property at 23 and early money lessons
05:06 From eBay side hustle to multimillion-pound print business
07:35 Losing the business, bankruptcy, and the thing that saved him
10:59 First development project; setbacks, depression, and breakthrough
14:45 Entrepreneur pressure and the weight of providing for family
18:21 Leaving the UK for Dubai and starting over at 40
21:35 Learning the Dubai real estate game by starting from zero
24:45 Why they’ll never scale beyond a small elite team
28:44 Podcasting as brand credibility and lead generation
34:50 Breaking down British buyer mindsets and misconceptions
43:08 Cutting off unserious clients and why he charges fees now
48:13 Advice for investors and unqualified brokers in Dubai
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Email: Mario.costa@dubaiview.com
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About DubaiView:At DubaiView, our experienced team of real estate agents, tax and business consultants, IT specialists, and marketing experts helps simplify the Dubai real estate market. We provide international investors with transparent, tailored advice to make informed and safe investment decisions.
