Do you know what is the major mistake startups make when it comes to digital marketing? Many don't have a well-sorted plan that will obtain customers and let them expand their business. With an average attention span of humans being 8 seconds on social media (which is shorter than a goldfish), users need multiple touchpoints before they can buy a product or service from you. A good marketing plan will act as a guide to create those touchpoints and scale businesses. Within 15 minutes, Lukas has managed to summarize the importance of a strong marketing plan, what a marketing plan shouldn't be, by means of a client's past experience. Tune in to learn more! This episode includes: 3:15 min - Catch about impressions on FB and IG 5:20 min - Users need multiple touchpoints before making a purchase 6:15 min - What is a Marketing Plan? 9:50 min - What your marketing plan shouldn't be 10:40 min - Two things to keep in mind when working with a digital marketing agency