On this episode of Down the Rabbit Hole, I sat down with Shelby Ring — founder of Ruby Riot Creatives, visual storyteller, and just a genuinely deep and wild soul. This isn’t one of those surface-level interviews about business and branding (Studio set ups and tech used).

We talked about everything from growing up in a strict evangelical home to being a yacht chef in the Caribbean who ended up falling in love with a GoPro more than the grind. Shelby shares how she went from filming baitfish in crystal blue waters to building a two-city creative agency that helps people tell their story with confidence and style.

But what stuck with me most was her honesty — about her divorce, her healing, and what it really means to step into your own identity. She opened up about the moment she asked her mom to stop praying for her marriage and just be her mom, and how that shifted everything. This episode goes deep into family dynamics, self-worth, femininity, religious baggage, and learning to show up for yourself.

We also get into her new course, The Art of Being on Camera — it’s Godfather-themed (yes, you read that right), and it’s all about helping you stop overthinking and start showing up like a pro on video.

🎥 Sign up for the waitlist here: rubyriotcreatives.com/interview

💸 Use code DTRH for 15% off — if it still works, you’re welcome.

🎧 More from Shelby: rubyriotcreatives.com

📲 Follow her: @rubyriotcreatives

And if this episode hits you like it did me, drop a review — especially on our Plugged collab. Shelby’s watching, and you already know the comment section is half the experience.