In this episode of "DTF Shop Talk" we dive deep into the art of pricing your custom t-shirts and apparel. We'll break down the key factors that influence your pricing decisions, including: Cost of Goods Sold (COGS): Understanding the true cost of producing each item. Operating Expenses: Accounting for the overhead costs of running your business. Profit Margin: Determining how much profit you need to make to thrive. Market Research: Analyzing your competitors and understanding your target audience. Perceived Value: How to price based on the unique value you offer. We'll also provide you with a simple formula to help you calculate your retail price and give you actionable tips for setting competitive and profitable prices. Whether you're just starting out or looking to optimize your existing pricing strategy, this episode is a must-listen for any custom apparel business owner.