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DTC WTF
Uppercase Brands
16 episodes
3 days ago
DTC WTF is a podcast by Uppercase Brands that delves into the biggest challenges that successful eCom founders have ever experienced (and most importantly the lessons learned). Unlike other startup podcasts, we resent revisionist history and don’t shy away from the blunders that helped define founders and the brands they’ve built. We talk about what led to these potentially company ending events, the aftermath, how they were overcome and what was learned. It's our hope that entrepreneurs old and new can learn from our mistakes and avoid some pain in the future.
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Entrepreneurship
Business
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All content for DTC WTF is the property of Uppercase Brands and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
DTC WTF is a podcast by Uppercase Brands that delves into the biggest challenges that successful eCom founders have ever experienced (and most importantly the lessons learned). Unlike other startup podcasts, we resent revisionist history and don’t shy away from the blunders that helped define founders and the brands they’ve built. We talk about what led to these potentially company ending events, the aftermath, how they were overcome and what was learned. It's our hope that entrepreneurs old and new can learn from our mistakes and avoid some pain in the future.
Show more...
Entrepreneurship
Business
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015 - Monica Grohne (Founder & CEO of Marea)
DTC WTF
40 minutes 13 seconds
4 years ago
015 - Monica Grohne (Founder & CEO of Marea)

In this very special episode of DTC WTF, we get up close and personal with Monica Grohna, founder and CEO of Marea. I started this podcast to shed light on what entrepreneurship is really like. The never ending stress & anxiety, and the feeling like you have the entire world on your shoulders, is prevalent. This is one of my favorite episodes- Monica is extremely vulnerable and I'm so grateful she shared her experience. 

We talk about "good" problems to have, what to do when you're feeling overwhelmed, the importance of being your own customer, and so much more!

Monica is the Founder & CEO of Marea, a menstrual wellness company empowering women to take charge of their menstrual cycles through lifestyles and nutrition. Monica, an eCommerce marketer, experienced severe PMS symptoms around her period. When she discovered the benefits of nutritional supplementation to support her symptoms she knew she needed to share this with others experiencing cyclical symptoms and decided to launch Marea as an education first nutrition brand.

DTC WTF
DTC WTF is a podcast by Uppercase Brands that delves into the biggest challenges that successful eCom founders have ever experienced (and most importantly the lessons learned). Unlike other startup podcasts, we resent revisionist history and don’t shy away from the blunders that helped define founders and the brands they’ve built. We talk about what led to these potentially company ending events, the aftermath, how they were overcome and what was learned. It's our hope that entrepreneurs old and new can learn from our mistakes and avoid some pain in the future.