CPG Investor and dear friend of the show, Kofi Ampadu, shares some incredible tips on what DTC founders should be focusing on and thinking about as they launch, scale, and raise capital for their companies. Kofi has vetted hundreds of up and coming CPG brands over the past few years and has a keen understanding of what founders should avoid and invest in. We talk about validating your idea, building community, allocating raised capital wisely, what it takes to be a founder, and much much more. 

Kofi Ampadu is the founder and General Partner of SKU’D Ventures and a Venture Advisor with Yale University’s entrepreneurship center. He is an entrepreneur, startup advisor & investor with over 10 years of professional experience. As a two-time founder, he is well-versed in the pitfalls and rewards of starting new ventures which has made him passionate about knowledge-sharing and mentorship within the startup space.

Prior to entrepreneurship, he was a strategy consultant at Accenture and an engineer at Kraft Foods. He earned a Bachelor of Science Degree from Rochester Institute of Technology and an MBA from Carnegie Mellon University’s Tepper School of Business.