Justin Wiesehan always craved chips, but the sensible adult in him knew he needed something more nutritious. The only issue- most every product on the market was either bland & healthy, or delicious and terrible for you. So he set out to build a healthier for you chip in an attempt to scratch his itch! In this episode we talk about making lemonade from lemons and persevering when things get tough!

Justin has been a career entrepreneur focused on CPG products in retail for the past 13 years. His passion has been in creating products that help people live healthier, better lives. Snacks have always been a part of his, and his families, lives, which led him to create a healthier alternative to unhealthy options on the market. The need for a satisfying crunch, exceptional taste, and flavor, while packing nutrition into a single snack, is what led him to create Macro Snacks.