To Subscribe to DTC Newsletter - https://dtcnews.link/signupAngus Rittenburg, cofounder of WYNK, didn’t start with a brand. He started with a problem: how do you legally and profitably distribute THC beverages in the fragmented U.S. cannabis market?In this episode of the DTC Podcast, we unpack how WYNK solved that problem through mechanical engineering, regulatory foresight, and operational creativity—from mobile production trailers to in-state dosing machines to navigating Meta ad bans.Try WYNK: https://drinkwynk.shopWhat you’ll learn:- Why mobile canning systems gave WYNK early market access- How hemp-derived THC opened retail and liquor store distribution- Ad strategies for cannabis brands under platform restrictions- Connecting QR-based sampling to retail conversion- DTC learnings that fueled retail expansionKey Topics:- Engineering compliance into your ops- THC vs Alcohol margins- Retailer education + event-based marketing- What Big Alcohol thinks about THC drinks- What success looks like in a future where alcohol and THC share shelves#DTC #Ecommerce #CPG #BeverageIndustry #AlcoholAlternative #BetterForYou #LowDose #Seltzer #RetailDistribution #Wholesale #GoToMarket #GrowthStrategy #DigitalAdvertising #FirstPartyData #EmailMarketing #RetailMedia #Rebates #FieldMarketing #BrandBuilding #FounderStory #EngineeringLeadership

0:00 — Introduction 00:51 — Tesla → THC & the Origin of Wink 03:15 — The 53-ft Mobile Canning Line 10:30 — Minnesota Unlocks Hemp-THC Distribution 14:52 — Why Beverages ‘Feel’ Like Beer 25:24 — The Age-Gate Ad Workaround 33:34 — The $13.5B OpportunitySubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletter