Ankur & Mike are about to spill the beans and tell you their secret sauce when it comes to decision making on how much to invest in product packaging... Clients don't always realize how much power a graphic designer has in their hands when it comes to the success of a product, but the boys will share some of their experiences with you on how to navigate the waters!
WHAT'S TOO MUCH TO PAY FOR PACKAGING?
Packaging design is a critical element of brand strategy. But what’s too much to pay for custom molds, custom designs, and disruption? It depends on the scope of your project. Before committing to any packaging design expenditure, consider the size of your company, its target market, and how you plan to use custom packaging.
No one wants to overpay for custom molds and custom designs that are going nowhere. But if you invest in innovation and disruption, your custom packaging can become an integral part of your brand's identity. After all, a sleek product design can help capture attention and turn heads when it comes time for customers to make their purchases.
So don't be afraid to spend money on custom molds and custom designs when necessary. Just be sure to calculate the cost and make sure it is within your budget before committing. Know that custom packaging can be a great investment if done right, but also realize that too much could end up backfiring down the line. In other words, don't break the bank on custom molds and custom designs without doing your research first.
In summary, know what you need in terms of custom packaging design before committing to any expense associated with it. It may seem expensive up front, but the return on investment can be huge if done correctly! With careful planning and research, custom molds and custom designs can help take your brand strategy to the next level.
CONNECT WITH ANKUR: https://bio.link/ankurkgarg
CONNECT WITH MIKE: https://bio.link/mikecreative
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