The duo of Ankur & Mike tackle educating everyone on what statistically is the most important part of a product package for consumers across all global communities. They also touch on who should hold the final decision on packaging, clean labels, FDA requirements, and share plenty of their own personal stories!
WHAT ARE CONSUMERS LOOKING FOR ON PRODUCT LABELS IN 2023?
It's 2023 and consumers want to know exactly what is in their products before they buy them. Branding on the packaging is no longer enough, as consumers are more conscious of how ingredients can affect their health and well-being. Therefore, most product labels now feature detailed nutrition information on retail shelves. Consumers will also look for transparency from brands regarding sources of ingredients, sustainability efforts, and ethical manufacturing processes.
Companies that provide this type of information will be favored by today's informed shoppers who demand an authentic connection with the product in question and its makers. The landscape has changed drastically since 2020, but one thing remains clear: Consumers value quality over quantity when it comes to knowing what's inside the products they purchase!
CONNECT WITH ANKUR: https://bio.link/ankurkgarg
CONNECT WITH MIKE: https://bio.link/mikecreative
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