DTC POD is a podcast about all things direct to consumer. We cover everything for starting, growing, and optimizing eCommerce stores and DTC (or D2C) brands.
We talk with founders, marketers, platforms, creators and marketing & growth agencies to cover topics like brand building, social media, influencer marketing, website conversion, paid media, Facebook ads, consumer trends, email marketing, and more.
If you're interested in the stories behind your favorite consumer brands, this podcast is for you.
All content for DTC POD: How The Best Brands Are Built is the property of Ramon Berrios, Blaine Bolus and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
DTC POD is a podcast about all things direct to consumer. We cover everything for starting, growing, and optimizing eCommerce stores and DTC (or D2C) brands.
We talk with founders, marketers, platforms, creators and marketing & growth agencies to cover topics like brand building, social media, influencer marketing, website conversion, paid media, Facebook ads, consumer trends, email marketing, and more.
If you're interested in the stories behind your favorite consumer brands, this podcast is for you.
#348 - Storytelling Across Screens: The New Rules of Brand Building
DTC POD: How The Best Brands Are Built
38 minutes 35 seconds
11 months ago
#348 - Storytelling Across Screens: The New Rules of Brand Building
John Sampogna is the co-founder and CEO of the modern advertising agency Wondersauce.
In this episode of DTC Pod, John shares strategic insights on impactful brand storytelling. He highlights the importance of audience understanding, the 3-3-3 rule of content, balancing brand-building with performance marketing, and the potential of undervalued channels like connected TV for modern ad campaigns.
DTC POD: How The Best Brands Are Built
DTC POD is a podcast about all things direct to consumer. We cover everything for starting, growing, and optimizing eCommerce stores and DTC (or D2C) brands.
We talk with founders, marketers, platforms, creators and marketing & growth agencies to cover topics like brand building, social media, influencer marketing, website conversion, paid media, Facebook ads, consumer trends, email marketing, and more.
If you're interested in the stories behind your favorite consumer brands, this podcast is for you.
