Every episode we talk to founders and leaders at some of the most exciting DTC brands in the world. We discuss their vision, how they launched, and how they are growing their brand.
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Every episode we talk to founders and leaders at some of the most exciting DTC brands in the world. We discuss their vision, how they launched, and how they are growing their brand.
Kristi Knowles on transforming RawFoodz to Mother Raw
DTC Growth Show
47 minutes 44 seconds
3 years ago
Kristi Knowles on transforming RawFoodz to Mother Raw
In this episode Kristi Knowles, CEO of Mother Raw, shares how her 25-plus years in food/CPG led to spearheading a successful rebrand and expansion of founder Michelle Kopman’s beloved RawFoodz. Taking the genesis of Kopman’s mission, Knowles strategically evolved RawFoodz to Mother Raw, resulting in a rebrand that resonated with a wider range of consumers and opened up a wealth of expansion opportunities in their category.
DTC Growth Show
Every episode we talk to founders and leaders at some of the most exciting DTC brands in the world. We discuss their vision, how they launched, and how they are growing their brand.
