Every episode we talk to founders and leaders at some of the most exciting DTC brands in the world. We discuss their vision, how they launched, and how they are growing their brand.
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Every episode we talk to founders and leaders at some of the most exciting DTC brands in the world. We discuss their vision, how they launched, and how they are growing their brand.
Hank Watt on the power of the ledidi berry, AKA Nature’s Wild Berry
DTC Growth Show
56 minutes 36 seconds
3 years ago
Hank Watt on the power of the ledidi berry, AKA Nature’s Wild Berry
In Hank’s 20’s his parents were diagnosed with cancer 18 months apart. Going through that taught him that if you don’t have your health, you don’t have a lot to look forward to. Hank knew it was time for him to make a change. At 250 lbs and a size 40+, he was tired of making excuses for himself. Hank turned to his friend Juliano, who owned Planet Raw, a healthy food restaurant, for help. If anyone was going to help Hank, it’d be Juliano. Juliano ordered these red berries that Hank never ate before that promised to turn sour and tarty food sweet. After ingesting a berry, Hank took a sip from a healthy juice and couldn’t believe it - it was so sweet! Hank then started drinking this juice everyday and eventually lost 60 lbs in 8 months. Today, Juliano and Hank decided to take that special berry and turn it into a business! Their goal is to now raise awareness about the non-gmo organic ledidi berry that they now call Nature’s Wild Berry. They aim to help people cut sugar and processed foods and increase their love of vegetables and whole foods using ledidi berries.
DTC Growth Show
Every episode we talk to founders and leaders at some of the most exciting DTC brands in the world. We discuss their vision, how they launched, and how they are growing their brand.
